Apple's "Awe Dropping" Event: What We Expect from the iPhone 17 and More

On September 9, Apple is once again preparing to capture the attention of the tech world with its annual flagship event, which this year is titled "Awe Dropping." While the company, as always, keeps all the details secret, numerous expectations and predictions are already well-known among tech journalists and analysts. Let's explore together what innovations we might see during this year's event.

The event generates great interest, especially among those who want to buy a phone or replace their old smartphone.

The iPhone 17: With Absolutely New Models and Design

This year, Apple is expected to introduce its 17th generation of iPhones. One of the main new features is the introduction of a new model, the iPhone 17 Air, which will replace the Plus model. According to rumors, this device will be the thinnest iPhone in Apple's history.

• Design Changes: There are rumors that the iPhone 17 Pro and Pro Max models may have a combined titanium and aluminum structure. In addition, the functional buttons may be replaced with contact surfaces.

• Displays: Good news for everyone—it is expected that all iPhone 17 models will get 120Hz ProMotion displays. This means that a fluid and fast display will be available not only in the Pro versions.

• Cameras: The iPhone 17 models will take a new step in the field of videography. It is assumed that the front camera on all models will become 24-megapixel, which will significantly improve the quality of selfies. The iPhone 17 Pro and Pro Max models may feature new photo capabilities, including 48-megapixel lenses and more powerful optical zoom.

• Performance and AI: The new iPhones will most likely run on the new A19 Pro chip, which will ensure even greater efficiency and energy savings. Another important point is the full integration of Apple's Apple Intelligence (AI) system. This feature will make the smartphone smarter and more personalized.

All those who want to buy a smartphone or are looking for mobile phones in Armenia can wait patiently, as new mobile phone sales will begin soon.

What Else We Might See

Although the iPhone is always the center of the show, Apple always has surprises in store. This year, the following are also expected:

• Apple Watch Series 11 and Watch Ultra 3: New-generation smartwatches that will most likely have improved health indicators and a more powerful battery.

• AirPods Pro 3: The long-awaited update may include improved noise cancellation, better sound quality, and possibly new health sensors.

• iOS 26: Naturally, along with the new iPhones, the new version of iOS, iOS 26, will also be presented. It will include a new design, as well as all the features of Apple Intelligence.

The event could usher in a new era that will provide access to the world of the latest technologies, regardless of whether you want to buy a phone in Yerevan or elsewhere in the world. For everyone interested in the latest phones and who intends to visit a phone store or phone showroom, this event will be an important guide.

All that remains is to wait and see which of these rumors will become a reality.